In 2014, Nate Blackwell and Zane Levick, two innovative designers from distinct fields, met at a leading design conference. Nate, a digital experience designer renowned for his user-centered approach, had built a reputation by creating intuitive and impactful technology interfaces. Zane, an architect who had recently shifted focus to sustainable design, was celebrated for blending aesthetic elegance with eco-friendly solutions. Despite their different backgrounds, both shared a dissatisfaction with traditional design processes, which often seemed to overlook the end-user’s needs from the very beginning.
During their discussions, Nate and Zane realized they shared a revolutionary idea: the key to transformative design might lie in a "backwards" approach—starting with the end goals and working backward. By defining the ultimate objectives and desired outcomes first, they could ensure that every design decision was intentional and aligned with these goals. Motivated by this insight, Nate and Zane decided to collaborate and founded Backwards Design in 2015. Their consultancy aimed to disrupt conventional design methods by focusing on a process that began with a deep understanding of end goals before addressing the design details. This unique approach involved a thorough analysis of user needs and project objectives, ensuring that every design element was purposefully crafted to meet the final outcomes.
Their most ambitious project, however, was the creation of "The Backrooms"—a groundbreaking immersive experience that blended elements of digital and physical design to explore themes of isolation, nostalgia, and psychological space. By working backward from the goal of crafting a deeply engaging and disorienting environment, Nate and Zane designed a labyrinthine space that challenged conventional boundaries of experience and perception. The Backrooms became a sensation, earning acclaim for its innovative approach to blending narrative and environment, and set new standards in immersive design.
As Backwards Design evolved, it gained recognition for its innovative methodology and its ability to deliver creative solutions across various sectors, including technology, architecture, and immersive experiences. The company expanded its client base to include tech startups, city planners, and multinational corporations. Today, Backwards Design is celebrated for its pioneering approach and commitment to creating impactful, user-centered designs. Nate and Zane continue to lead the company with the same vision and passion that inspired its founding, always looking backward to forge new paths forward.
who are we?
We are a secret underground organisetion that goes by many names like the illuminati or the American Goverment. We have been hiding in the shadows slowly changing how humans react to certain stimuli.